26Jan
Article

CENTURY 21 Brand Awareness

The most recognized name in Real Estate

According to a recent 2018 Millward Brown* consumer survey, the iconic CENTURY 21 brand is the number one in awareness among the U.S, named "the most recognized name in real estate" among home buying and selling consumers.

With its growing global presence, a new mission and visual identity, and leading brand awareness and recognition, the relentless CENTURY 21 entrepreneur are in a unique position to reimagine the traditional real estate business model and deliver extraordinary experiences to home buyers and sellers worldwide.

Earlier this year, Century 21 Real Estate put the industry on notice when the global franchisor unveiled a rebranding overhaul of one of the real estate's most recognizable icons in conjunction with a new mission statement: "defy mediocrity and deliver extraordinary experiences." The new brand and mission directly challenge the complacency and disconnect between the investment people make in buying or selling a home and the perceived value they receive from finding the right real estate agent who fits their needs.

Brand Study

Source: Markets Insider